As much as I am for breast cancer awareness and the positive assertion of female sexuality, the "I like it on the ..." campaign is downright fucked up. Not only is the connection from purse to breast cancer asininely circumlocutory at best, it also, subconsciously or not, reenforces the idea that breasts and women are sexual entities only, an idea especially damning when so many women choose to get mastectomies in order to save their lives in their battle against this cancer.
Of course everyone has the right to be coquettish as he/she desires on his/her personal Facebook page, but, as the saying goes, don't piss on me and tell me it's raining. If you really want to raise breast cancer awareness, use your big fuckin' juicy brains and send everyone links to important websites such as http://www.breastcancer.org, www.komen.org, and http://www.nbcam.org/ or some hard sobering-- not titillating-- facts such as "According to the American Cancer Society (ACS), an estimated 192,370 new cases of invasive breast cancer are expected to be diagnosed among women in the United States this year."
I agree.
ReplyDeleteI thought the " I like it on .... " FB post were a reference to a song I wasn't familiar with. I don't see how you make the leap to figure it's for breast cancer awareness.